We still need a #breastcancerrealitycheck. Let’s do it again. October 7, the first Saturday of the month. Let’s flood all social media #breastcancerrealitycheck. It worked last year, we got noticed (Huffpost UK and The Daily Mail). Let’s make even more people listen. We need to make people AWARE of the reality of this disease. We look forward to the day this is no longer relevant, but until then, we’ll do this annually.
Here are some reasons why we still #breastcancerrealitycheck need :
- Because the myths of “early detection and/or mammograms save lives” still persists.
- Because “awareness” of breast cancer is not enough, is NOT “saving lives”.
- Because we lost too many friends in the past 12 months, since 1,430 people die of metastatic breast cancer each day around the WORLD
- Because breast cancer is still not pink/fluffy/a party/an opportunity for anyone to use cause marketing to sell their brand.
- Because breast cancer is over-sexualized and we are tired of seeing perfect, healthy breasts shoved in our faces to “call attention” during Breast Cancer Awareness Month
- Because Pinktober threatens to suck all the joy out of Autumn: PSLs, jack-o-lanterns, tricks-or-treats, and drench the lovely colors of falling leaves in pepto-pink
What about you? Do you think Pinktober is real enough now—or still selling a fantasy?
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anotheronewiththecancer 
I am looking forward to participating again this year! We need #breastcancerrealitycheck everyday.
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Thanks! We DO need it everyday–tho’ it hit me hard today (Sept 30) that I just wanted to shop for pumpkins and I got all overwhelmed with pink crap. I mean, sheesh!
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Hi CC,
Thank you for starting this last year. As you know, I’m all about keeping it real. I do think we’ve made progress, but there’s still way too much selling of fantasy going on in PInktober and beyond. Gosh, last year I even wrote a post called Pink Ribbon Fantasy Land.
Breast cancer sucks. Period. Count me in.
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OMG Nancy I saw that post now, and it was funny because when we were talking about doing it again, I had to go back and look at some stuff from last year. I kept thinking, people are living in fantasy land–what the heck! It convinced me, the fairy tales still go on. Sigh. Thanks for joining in–I’ve been behind in advertising this!
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Thank you for getting this going! Although I’m spending much less time on social media, I do look forward to participating in this again this year. Fuck breast cancer. Fuck cancer.
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Thanks Kim–yeah, I wish I could say the same–tho’ I’ve not been on cancer social media this past year. I had to be reminded that this was still a problem. Sigh.
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Resonates!
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