#BreastCancerRealityCheck–October 1, 2016

Tired of the misinformation, the cliches, the “feel-good” stories we’re bombarded with each October, Breast Cancer Awareness Month?

Want to tell YOUR truth about what it’s REALLY like to have breast cancer?

Then join PINC (Pink Is Not a Cure–an ad hoc group of Twitter buddies who just got to thinking one day), on Saturday, October 1 on Twitter. Together we’re going to give the world a big old

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On October 1st, include #BreastCancerRealityCheck every time you tweet your truth. It can be a personal story, a picture, facts that people need but do not get from the sugarcoated coverage of this devastating disease.

Here are a few examples to get the creative juices flowing:

  • My breast reconstruction is not a boob job. #BreastCancerRealityCheck✅
  • Pink is not a cure and it won’t save my life. #BreastCancerRealityCheck✅
  • We’re aware, we need education and research funds. #BreastCancerRealityCheck✅
  • Your selfies don’t help. Want to know what will? #BreastCancerRealityCheck✅
  • Why is metastatic breast cancer a dirty little secret? #BreastCancerRealityCheck✅

To make your tweets pop, use the checkmark/tick emoji ✅ but know it won’t function as part of the hashtag.

Sign up for our Thunderclap to send out the following tweet all at once, 7am PDT/10am EDT/3pm BST: “We don’t sugarcoat the truth: 1,430 will die today!  We need life-saving research. Join #BreastCancerRealityCheck✅”

In addition, tweet as many varied, creative tweets as you can ALL DAY LONG. You Could Be Tweeting for Charity!

A panel of US and UK judges will pick the WINNING TWEET that best captures the spirit of this 1st Annual #Breast Cancer Reality CheckDay. The person who contributes that winning tweet on October 1st will have money donated, in their name, to a US- or UK-based breast cancer charity advancing the kind of education and research that will SAVE LIVES. Symbolizing those 113 people (and many more worldwide!) lost to metastatic breast cancer on October 1st, the donation amount in the winner’s name will be £113 GBP (or $146 USD at current exchange rate). Winner will be announced and notified on Saturday, October 8th.

Last but definitely not least, we’re dedicating this event to our friends who’ve died of metastatic breast cancer, so feel free to tweet in their honor. We want to make sure the holes they’ve left in our lives will be felt by all.