I know what you’re thinking: you see a picture of Joan Lunden in a post and think this is another celeb-with-cancer bashing piece. Not exactly. I’m certainly no fan of Lunden or any of these celebs sharing their “inspirational stories”–and in my opinion Lunden IS one of the worst of them. But this picture is only partly her fault. Let me explain.
You see, this is an ad for People magazine. That issue of the magazine, that cover, is old. Yet the ad containing the cover picture, with the little items around the magazine cover, yeah, it’s new. I tore it out of my most recent issue of Entertainment Weekly. I’ve been seeing the ad in a few other magazines this weekend–I was, um, sifting through a huge backlog of magazines to clear some out. Yes, I still read actual magazines, sometimes for recipes (glossy, colorful pictures motivate me better). And man, I’ve been behind in reading-‘n’-recipe-reviewing, so this weekend was all about reducing my backlog!
OK defensive digression over.
So in short, I saw this ad a few times and as I reached the last magazine in my pile I yanked out this page and took a good long look at it. As I did so, I understood why it turned my stomach more than the usual celebs-with-cancer stuff I see. Have you seen this ad? Have you really looked at it, thought about it? (I kinda hope you have seen this ad, since I am no picture/computer wiz–and this scanned copy of the ad is not very clear and probably too small, but if you click it, it should get bigger.)
The ad, which IS for People, chose this older issue to tug at heartstrings, to sell magazines (yes everyone seems to use certain kinds of cancer patients to sell product). People magazine is touting their attention to the details as one reason they are so good at telling stories about people worth being in their magazine (that last part about worth is questionable, but I’m going with it for now). Continue reading “Turning My Stomach”