From the fourth from the last paragraph in the chapter called “Pink Isn’t Black or White”:
“Women of Ashkenazi Jewish descent have a higher risk (of having BRCA mutations), and because scientists have isolated the part of the gene that needs to be tested on those women…their cost of being tested is much less”
This is only one place I’ve seen this, but anytime there is a way to save money, it is worth a look, in my opinion. Make sure you research/ask about this cost issue if you are Ashkenazi Jewish; pink advertising, when using fear of cancer to herd women into testing and such, is generally less than honest. In other words, I don’t think better pricing will ever be offered, you gotta ask. Negotiate, like buying a car, and expect better service, since it’s your body, not a car. And even if insurance is covering the cost, you’re paying in to them as well.
Funny how cancer made me realize maintaining my body was really just all about the benjamins.