Watching ‘Friends”, preparing for bed, I hear an ad come on for SC Johnson and company. The CEO, a guy named Fisk, was blathering on about the “family standards” of their products, so we as consumers, know exactly what (chemicals) are coming into our homes, in contact with our families. He says they go beyond the industry standard on this (although, I’m learning it is pretty easy to go beyond low standards).
Funny thing was, a few days prior to seeing this ad, I’d participated in a webinar run by Breast Cancer Fund, and it was mentioned how difficult it was to pressure SC Johnson to make these changes in their products. I think the moderator said something like, SC Johnson made a commitment to clean up their products…and then did nothing. BCF or maybe it was Breast Cancer Action (sorry, cannot remember and my laptop ate my notes–still struggling with technology) had to follow up and light a fire under the company’s butt! Then, and only then, did the changes come about.
Fisk failed to mention that.
So kids, beware of the truth in advertising. Some truth might be there, but we never see the whole story, do we?